Article by Melisa Boratyn
PH Azul Zorraquin
The year is 1977 and Miguel Kehayoglou, a textile businessman and art lover, is ready to inaugurate one of the most innovative projects that the local cultural field has ever seen. Praxis is the name he chooses for his gallery, located in an imposing six-story building on Arenales Street, which mixes tradition and modernity. Marked by a current and multidisciplinary vision, it seeks to expand the rules of the market. Miguel knew how to be a patron who thought so outside the norm that he left a legacy that still stands after almost fifty years.
Today Praxis is more relevant than ever, consolidating its own and unusual path for the world of galleries, where it not only deals with the dissemination and commercialization of Argentine art, but also maintains an active presence in the digital universe, in addition to creating parallel projects such as the launch of “The Praxis Journal”, its own media and addressing current problems to give space to young artists and curators, as we saw recently in Lo que importa es la piel, a collective exhibition that brought together artists such as Belén López De Carlo, Jorge Pomar or Marcelo Canevari under the curatorship of Vic Tolomei. MALEVA went to the gallery one spring afternoon to talk in depth with Carolina Constantino (commercial director) and Cecilia Molina (curator and editor of The Praxis Journal), to decipher the secret of its success and validity, over time, and of which they (both have been part since the nineties) are a key piece.
